The platform is rolling out a new feature that allows them to reduce the volume of AI-made media appearing in their feeds. This initiative comes as the service announced that it presently contains more than 1 thousand million AI-generated clips.
Trial and Implementation
This change is undergoing trials over the coming weeks before a global launch. This advancement comes amid a rise in AI-generated material, fueled by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the quickest rising video streams on a competing service exclusively feature content made by AI. A significant portion of this material is classified as low-quality AI content, a label for substandard, bulk-generated content that is frequently absurd or surreal.
Our research shows that a lot of users appreciate content produced via AI tools, from AI artwork to educational videos, and we aim to offer the community the ability to see more or less of that, based on their own likes,” commented a company executive.
Volume and Proportions
The service shared that there are currently 1.3bn videos on its network labeled as made with AI. Overall, over 100 m media items are added to the service each day, making clips made by AI a minor portion of its total content library.
How to Adjust Settings
Viewers will be in a position to decrease or raise the level of AI content they view by opening the topic control feature in the application and choosing the AI content topic. Further subjects that can already be controlled under the tool include current affairs, style, beauty, and dance.
AI Disclosure Rules
The platform’s policies mandate users to tag lifelike AI-generated content, and it bans harmful fake videos of well-known individuals or crisis events. Any believable artificial content that is unmarked can be deleted under its community policies.
Additionally, the service will from now on attach an AI-generated watermark to content made using its built-in AI features, or detected by an collaborative effort for identifying content made by AI. This step is aimed to deter users from seeking to circumvent the labeling process.
Educational Initiatives
The platform is furthermore establishing a $2 million awareness program for experts and institutions to create informative material about responsible artificial intelligence. This project will benefit educational bodies specializing in training programming and robotics.
Moderation Strategy
TikTok has supported its content review process, amid debate over intentions to cut jobs for hundreds of safety staff in the UK. The company is set to reduce 439 jobs in its user protection division in the UK capital, with worker representatives and internet security professionals raising concerns that humans are being replaced by automated systems.
A company official clarified that people-led review would remain essential, but automated tools can shield workers by filtering out the most harmful content before it has to be seen by staff. The company stated a significant reduction in disturbing and violent content handled by safety staff over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s very important to reduce exposure to dangerous material as quickly as possible, which is where a lot of the machine support is proving valuable operate efficiently.”
